Who we are

Artenova PMU was founded in 2018 by Fabio and Alberto, friends for over 20 years and experts in the world of permanent makeup. They believed in the need to create a company aligned with their values of integrity and high standards. With decades of experience, knowledge, and dedication, we strive to protect the craft and stay at the forefront, influenced by years of expertise in Spain, the Baltic countries, and Russia.

Our goal is to challenge the status quo and elevate the standards of permanent makeup by bringing innovation, education, and deep expertise in color theory, machinery, pigments, and more.

Through firsthand experience, we are committed to supplying the highest quality materials. It is very important for us to support the exceptional products we believe in, manufactured by people we respect.

Above all, Artenova PMU strives to be an active contributor to the Permanent Makeup and Microblading community—a trusted resource for knowledge and a place where peers know they can rely on us.